Red Bull is one of the biggest brands in the world. The company has some of the best football teams around the world following the massive investment in them.
For Red Bull Group, the shift from Racing only to the competitive and lucrative football business could be the right step in the right direction. The company’s philosophy throughout its network of football clubs is to create brand awareness for the Red Energy Drink and also to increase revenue.
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The Company’s investment in football has been successful over the years, from RB Salzburg in Austrian football to RB Bragantino of Brazil, taking South America by surprise.
The Energy Drink company has some fast-rising football teams in major football countries, including the United States, Germany, Austria and Brazil.
Which football clubs does Red Bull own?
Red Bull-owned football clubs worldwide, including RB Salzburg, RB Leipzig, New York Red Bulls, RB Bragantino, RB Brasil (semi reserve) FC Liefering (reserve).
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How many clubs does Red Bull own?
As of 2024, Red Bull has four active professional football (soccer) clubs worldwide.
Red Bull football teams around the world
In summary;
1. FC Red Bull Salzburg – Austria
2. New York Red Bulls – United States
3. RB Leipzig – Germany
4. Red Bull Bragantino – Brazil
Reserves
5. Red Bull Brasil (Semi reserve) – Brazil
6. FC Liefering (Reserve) – Austria
FC Red Bull Salzburg
Red Bull Salzburg is an Austrian professional football club based in the capital city of Salzburg. Formerly known as SV Austria Salzburg, the company officially bought over the ownership rights of the club in 2005.
The club is currently one of the biggest football clubs in the history of the sport in Austria. It has produced some of the hottest young players currently spread across several top European clubs.
Salzburg has been more consistent in the UEFA Champions League than any other Austrian team and has helped grow the country’s ranking coefficient. Some its best legs includes Erling Haaland, Dominik Szobozlai, Hwang Hee-Chan, Patson Daka, etc.
RB Salzburg is the most successful Red Bull-owned football team worldwide.
Trophies and Achievements
The club is one of the most successful teams across the football network. In terms of revenue and brand awareness, the success brought by RB Salzburg has been effective for the owners.
Bundesliga
The club has won over 15 Bundesliga titles in history. In 1994, the club lifted its first national league title, then SV Austria Salzburg.
Austrian Cup
The club has also won Austrian Cup over eight times in their entire history. Other honours include Austrian Supercup, Austrian First League, UEFA Youth League (Reserve team).
New York Red Bulls
New York City RB, or simply NYRB, is a professional soccer club based in New York that competes in the Major League Soccer franchise. It is currently the second most successful Red Bull-owned football team around. However, in terms of popularity and revenue, New York City RB has attracted more for the Red Bull GmbH.
The club was established in October 1994 as the New York/New Jersey MetroStars. The team was officially sold to Red Bull GmbH in 2006.
NYRB is currently one of the most supported soccer clubs in Major League Soccer. The club has exported some top players to its European clubs, most notably Tyler Adams, who plays for RB Leipzig in Germany.
League and Competitions
New York Red Bulls currently compete at the top level of soccer in the United States and CONCACAF Club Competitions.
Major League Soccer: The club competes in the MLS as a member of the Eastern Conference.
US Open Cup: The club also competed in the Lamar Hunt US Open Cup, United States domestic knockout cup competition.
CONCACAF Competitions: The club also competes in CONCACAF club tournaments.
Trophies and Achievements
The club came close on a few occasions to lift the MLS Cup title. However, there’s still a couple of silverware in the club’s cabinet.
MLS Cup
The club reached the finals but lost in the end.
MLS Supporters Shield
The club has won three MLS Supporters Shield.
RB Leipzig
RB Leipzig is a professional football club based in Saxony that competes in the Bundesliga. The company bought over SSV Markranstädt and began its quest for promotion to the German top flight.
From the NOFV-Oberliga Süd, the club began its quest for the top and followed without leaving any season behind until it reached the top flight.
In the club’s first season in the German top flight, the club secured a place in the UEFA Champions League after finishing runners and was leading the table at some point.
Leagues and Competitions
RB Leipzig plays in the German top-level football competitions.
Bundesliga: The club plays in the German top-flight contested by 18 teams across the German federal state.
DFB-Pokal: The DFB-Pokal is the German domestic knockout cup Competition.
DFL-Supercup: It serves as a curtain-raiser for German football at the beginning of every season. RB Leipzig had played and lost in the final.
UEFA Champions League / Europa: The club has been consistent in the Champions League since its inaugural season in 2017–18.
Trophies and Achievements
In the 2021/22 campaign, RB Leipzig finally won the DFB-Pokal in their third attempt. The Saxony based club edge SC Freiburg on penalties to lift it’s first major trophy in German Football.
RB have the Regionalliga Nordost and NOFV-Oberliga Süd trophies. That said, Leipzig were runners up in Bundesliga twice in 2016–17 and 2020-21. Leipzig were Semi-finalists in the UEFA Champions League in 2019–20.
Red Bull Bragantino
RB Bragantino, or simply Bragantino, is a professional football club in Brazil that competes in the Campeonato Série (national) and Campeonato Paulista Série A1 (São Paulo State League). Following Red Bull’s failure to secure top-flight football with its original club Red Bull Brasil, the company bought over ownership of Clube Atlético Bragantino in 2020.
The company’s partnership with Clube Atlético Bragantino existed in 2019; however, it was only limited to naming rights. In 2020, Bragantino began its new look in the Campeonato Série A as Red Bull Bragantino.
Leagues and Competitions
Campeonato Série A: A Brazilian national football league contested by 20 teams.
Campeonato Paulista Série A1: State of São Paulo league.
Copa do Brazil: Brazil’s national knockout cup competition.
Trophies and Achievements
The club has won Campeonato Brasileiro Série B and Campeonato Brasileiro Série C.
In 1991, Bragantino finished as runners up in Série A.
Other honours include State
Campeonato Paulista, Campeonato Paulista Série A2, etc.
Other teams owned by Red bull
Red Bull Brasil
Currently serve as a development team, RB Brasil is a Brazilian professional football club based in Campinas that competes in the Campeonato Paulista Série A2, São Paulo second-tier state league.
The club was the company’s original idea and was all about taking over the soccer scene in Brazil. However, it could not be actualised, which led to its decision to acquire Atlético Bragantino. The club remains active, functioning as a development side for RB Bragantino of the Campeonato Série A.
FC Liefering GmbH
(Currently reserve team for RB Salzburg)
The popularity of teams owned by Red Bull around the world
Austria
RB Salzburg is currently one of the most supported football clubs in Austrian football. The club’s performance in the UEFA Champions League has also attracted interest from the international community.
United States
New York RB is currently the third most supported soccer club in the United States.
Brazil and South America
Bragantino is gradually gaining the Brazilian football community and other South American followers.
Germany
RB Leipzig follower count has increased over the years in Germany.
Internationally, RB Leipzig is one of the top German teams with new supporters due to its exploits in the UEFA Champions League. The club is increasingly getting the nod from fans across Germany.
Its football business is currently yielded significant gains. Beginning with Austria, the company quickly expanded to major markets like Germany, the United States, Brazil.
For the Austrian company, it is no longer to expand the reach of its energy drink brand but also to increase revenue. The company sponsors other sporting events like racing through its Red Bull Racing Brand.
About Red Bull
Red Bull is an Austrian company that produces energy drinks at Red Bull GmbH. The company has the highest market share of any energy drink globally, with an estimated 7.5 billion cans sold yearly.
To further expand its market and exposure, the company entered different needs such as sports, entertainment, etc. The company’s revenue has grown over the years. Red Bull football teams worldwide have also experienced gains over the years.