Apple and MLS signed a mega deal to see every Major League Soccer on the platform from 2023. The tech giants inked the agreement before the start of the new season.
The first game under the new agreement for the MLS is the clash on Friday evening between Nashville SC and New York City FC.
Major League Soccer over the years has been broadcast on various media outlets, especially ESPN and Fox Sports, which has been covering the league throughout the United States.
What is the MLS Apple deal?
The deal between Apple and MLS means every game in the league will be broadcast on the platform. Apple TV, just like Hulu, Netflix, and Disney+, offers streaming and on-demand.
MLS soccer fixtures will now be available on Apple TV, and fans can subscribe to the MLS Season Pass for around 12 dollars per month. According to El Futbolero, the deal is approximately 2.5 billion dollars (250 million dollars per year) for ten years starting from 2023.
This move is expected to increase Apple TV’s reach globally as the company would cover games in the US, UK, and Canada, and every country in the company has a licence to operate.
Who are the winners and losers of the new deal?
There’s a shake up in the way MLS will be broadcast globally especially in the US as Fox Sports no longer has exclusive rights to cover every game. Instead, the competition is with Apple TV.