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Top 10 Biggest shirt sponsorship deals in football (soccer) 2023

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The status of football as the biggest sport globally makes it the next destination for Investors and firms who wish to expand their market to the large crowd they would get. And this has led to heavy competition and caused the sponsorship fees to skyrocket

 

One of the reasons for the fee for shirt sponsorships to increase is the popularity of the football team in question. For example, teams like Real Madrid, Barcelona, and Manchester United would cost higher due to their large following globally.

 

These clubs also sell out outrageous replica shirts globally to fans, and this is an opportunity to sell out your business as an investor. From beverage brands, airlines, sports firms, and the money market, we’ve brought you the biggest shirt sponsorship deals in football.

 

Chelsea (43 million Euros)

 

Chelsea agreed to a deal with a telecommunications company Three, colloquially written 3. The UK telecommunication service won the race to become the club’s primary shirt sponsors for a deal worth £200 million, according to Football.london.

 

Three is a telecom outlet that delivers high internet connectivity to customers in the United Kingdom, including 5G. The deal provided Stamford Bridge, Chelsea’s home ground, with the same network service.

 

Chelsea’s deal with Three telecommunication is expected to bring immense profit to the company. The Blues are among the most popular teams in Europe and globally.

 

Tottenham Hotspur (45 Million Euros)

1024px Tottenham Hotspur Stadium with The Tottenham Experience on High Road February 2019

Hzh, CC BY-SA 4.0, via Wikimedia Commons

Tottenham Hotspur signed a lucrative shirt sponsorship deal with AIA Insurance worth 320 million pounds until 2027. The partnership saw the North London club rub shoulders with other Premier League teams off the pitch.

 

The deal is valued at around 40 million pounds annually which is additional funding for the club following their 1 billion pounds New Tottenham Hotspur stadium project.

 

Tottenham Hotspur is among the most popular teams in the English Premier League, with many followers worldwide.

 

Arsenal (45 million Euros)

1200px Arsenal FC.svg

Arsenal and Emirates airlines have been partners for years. The Premier League club has worn the company’s name on its front shirt since the 2006/2007 season.

 

The Gunners announced an extension of the shirt sponsorship with Emirates worth £40m, which runs until the end of 2024.

 

Apart from the jersey partnerships with Emirates, the Company also has the naming rights to the club’s stadium, which is currently known as the Emirates stadium.

 

Emirates is a United Arab Emirates-based airline that has been one of the leading sponsors of sports teams, including Real Madrid, Olympique Lyon, Hamburger SV, etc.

 

Bayern Munich – (50 million Euros)

BayernMunich

Bayern Munich shirt’s partnership with German telecommunication service providers dates back to 2002. The two parties agreed to extend their partnership until 2027 for 50 million euros, according to Sports Media Pro.

 

The new deal is an upgrade from the previous agreement, which will see the German giants earn an additional fee of five million euros.

 

T-Mobile (Deutsche Telekom AG) is one of the biggest telecom providers in Europe. The company provides high-speed internet connection like 5G. It has markets in the United Kingdom and the United States.

T-Mobile has also been in the sports partnership for decades.

 

Manchester United (50 million Euros)

Manchester United v Aston Villa 25 September 2021 16

Ardfern, CC BY-SA 4.0, via Wikimedia Commons

Man United signed a new shirt sponsorship agreement with German company TeamViewer in 2021 which replaced American automaker TeamViewer AG.

 

The deal, which began in 2021, runs until 2026, when the contract will end. According to Sky Sports, the deal is worth £47m per year with an overall value worth £235m for five years.

 

TeamViewer’s deal with United is also expected to provide the club with remote connectivity solutions. On the Business side, the company has benefited a lot from the agreement.

 

Manchester United is a global brand and is one of the most popular teams globally, behind FC Barcelona and Real Madrid. The partnership would boost TeamViewer’s global reach, which is expected to increase its revenue significantly.

 

Juventus  (51 million Euros)

512px Juventus FC 2017 logo.svg

Interbrand, Public domain, via Wikimedia Commons

Juventus FC and Jeep have a lengthy relationship. The Italian club and the automaker decided to renew the shirt sponsorship until 2024, according to APNews.

 

The Italian giants had earned over 100 million dollars from the partnership with Jeep in previous years, along with other companies like Adidas and Cygames.

 

Juventus football club and Jeep are controlled by Exor, the Dutch holding company owned by the Agnelli family. Thus, there’s a mutual relationship between the two sides.

 

Liverpool FC (56 million Euros)

1024px Liverpool vs. Chelsea UEFA Super Cup 2019 08 14 55

Fars Media Corporation, CC BY 4.0, via Wikimedia Commons

Liverpool FC and Standard Chartered announced the extension of their partnership until 2027, which brings the overall deal since 2010 to seventeen seasons.

According to the club’s official website, the extension includes the Liverpool men’s and women’s teams.

 

This is Anfield, Liverpool fan blog revealed the new shirt sponsorship deal is worth £50 million a year, seeing an increase of £10 million from the previous agreement.

 

Standard Chartered is a British multinational bank with a strong presence worldwide, especially in Asia, Africa, and the Middle East.

Considering Liverpool’s popularity worldwide, the company aims to reach more customers and cover more territories by extending the deal.

 

Manchester City (56 million Euros)

200px Manchester City FC badge.svg

Manchester City is one of the highest earners in the Premier League in the area of shirt sponsorships. The Citizens have benefited from increased revenue since 2011, when City Football Group took over the club.

 

Man City and Etihad Airways struck a deal back in 2011 worth £400 million for ten years, according to Forbes.

 

Since 2011, Etihad Airways has benefited from its partnership with Manchester City. The national airline of the United Arab Emirates is one of the largest airlines globally.

 

Barcelona (57 million Euros)

the camp nou experience fc barce

Barcelona and Spotify signed a mega deal with the club’s jersey and the stadium’s naming rights, now called the Spotify Camp Nou.

 

According to Mundo Deportivo and Sport via Marca, Barcelona’s shirt sponsorship deal with Spotify is worth 57.5m euros annually. The figure is also expected to rise to 60m euros, which brings the overall figure to 240m euros over the four seasons.

 

As additional income, the Blaugrana will earn 5m euros for three seasons due to the company’s sponsorship of the club’s training kits.

 

Paris Saint-Germain (65 million Euros)

1024px Zlatan Ibrahimovic PSG

Clément Bardot, CC BY-SA 4.0, via Wikimedia Commons

Paris Saint-Germain and Accor signed a mega deal worth 65 million euros. Paris Saint-Germain has been one of the go-to destinations for companies due to its popularity.

 

Company is expected to benefit from exposure due to the team’s popularity and the presence of top players like Kylian Mbappé, Neymar, and Lionel Messi in the team. 

Accor is a multinational hospitality company that offers services such as hotels franchises, resorts, and vacations.

 

Real Madrid (70 million Euros)

Real Madrid celebration 2008

Juan Fernández, CC BY-SA 2.0, via Wikimedia Commons

Real Madrid is the highest earner in Jersey sponsorship globally. The club extended its partnership with Emirates airlines in 2022 for another four years, worth €70 million annually.

 

The partnership between the Los Blancos and the United Arab Emirates-based airline company dates back to 2013, when the company signed the partnership to replace Bwin.

 

Apart from the deal with Real Madrid, Emirates is one of the global leaders in sports sponsorship and currently partners with teams like Arsenal, Hamburger SV, Olympique Lyon, etc.

I'm a sports enthusiast, love writing about football. I have been writing about top teams in Europe, the Premier League and La Liga.

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