Red Bull football teams around the world, investment & philosophy

September 14, 2021 0 By Ibiye Ambille

Red Bull is one of the biggest brands in the world with some of the best and the biggest football teams around the world following the huge investment on them to create an empire.


For Red Bull Group, the shift from Racing only to the competitive and lucrative football business could be the right step in the right direction.


The company’s philosophy throughout its network of football clubs is to create brand awareness for the Red Energy Drink and also to increase revenue.



The Company’s investment in football has been successful over the years from RB Salzburg in Austrian football to RB Bragantino of Brazil that is currently taking South America by surprise.



The Energy Drink company boost having some of the fast-rising football teams in major football countries including the United States, Germany, Austria, Brazil.


Cool facts

Which football clubs does Red Bull own? Red Bull owned football clubs around the world includes RB Salzburg, RB Leipzig, New York Red Bulls, RB Bragantino, RB Brasil (semi reserve) FC Liefering (reserve).


How many clubs does Red Bull own? As of 2021, Red Bull has four active professional football (soccer) clubs around the world.


Red Bull football teams around the world


1. FC Red Bull Salzburg – Austria

2. New York Red Bulls – United States

3. RB Leipzig – Germany

4. Red Bull Bragantino – Brazil



Red Bull Brasil (Semi reserve) – Brazil

FC Liefering (Reserve) – Austria



FC Red Bull Salzburg


Club Summary

Name: Football Club Red Bull Salzburg

Ground: Red Bull Arena, Wals-Siezenheim

Founded: 1933, 2005 as RB

League: Austrian Bundesliga


Red Bull Salzburg is an Austrian Professional football club based in the capital city of Salzburg.


Formerly known as SV Austria Salzburg, the company officially bought over the ownership rights of the club in 2005.


The club is currently one of the biggest football clubs in the history of the sport in Austria.


The club has produced some of the hottest young players currently spread across several top European clubs.


Salzburg has been more consistent in the UEFA Champions League more than any other Austrian team and has helped to grow the country’s ranking coefficient.



Top players that were products of RB Salzburg include Erling Haaland, Dominik Szobozlai, Hwang Hee-Chan, Patson Daka, etc.


League and Competitions

Red Bull Salzburg is a participant in various top-level competitions domestic and internationally.


Australia Bundesliga: Austria’s top-flight league contested by 12 teams.

Austrian Cup: Domestic knockout cup Competition.

Champions League/ Europa League: The club is the most consistent Austrian based team in UEFA club Competitions.

  UEFA (European) Football Competitions: Clubs, Nations tournaments, Soccer leagues list


Trophies and Achievements

The club is one of the most successful teams across the football network.


In terms of revenue and brand awareness, the success brought by RB Salzburg has been effective for the owners.


Bundesliga – Domestic

The club has won over 15 Bundesliga titles in history. In 1994, the club lifted its first national league title then as SV Austria Salzburg.


Austrian Cup – Domestic

The club has also won Austrian Cup over eight times in their entire history.


Other honours include Austrian Supercup, Austrian First League, UEFA Youth League (Reserve team).


RB Salzburg is the most successful Red Bull owned football team across the world.


New York Red Bulls


Club Summary

Name: New York Red Bulls

Nickname: The Red Bulls Metro

Ground: Red Bull Arena

Founded: 1994, 2006 as NYRB

League: MLS


New York City RB or simply NYRB is a professional soccer club based in New York that competes in the Major League Soccer franchise.


It is currently the second most successful Red Bull owned football team around.


However, in terms of popularity and financial revenue, New York City RB has attracted more for the Red Bull GmbH.


The club was established in October 1994 as the New York/New Jersey MetroStars. The team was officially sold to Red Bull GmbH in 2006.


NYRB is currently one of the most supported soccer clubs in Major League Soccer.


The club has exported some top players to its European clubs most notably Tyler Adams who plays for RB Leipzig in Germany.


League and Competitions

New York Red Bulls currently compete at the top level of soccer in the United States as well as CONCACAF Club Competitions.


Major League Soccer: The club competes in the MLS as a member of the Eastern Conference.

US Open Cup: The club also compete in the Lamar Hunt US Open Cup, United States domestic knockout cup competition.


CONCACAF club Competitions: The club also competes in CONCACAF club tournaments.


Trophies and Achievements

The club came close on few occasions to lift the MLS Cup title. However, there’s still a couple of silverware in the club’s cabinet.


MLS Cup – Domestic

The club reached the finals but lost in the end.

MLS Supporters Shield – Domestic


The club has won three MLS Supporters Shield.


Also Read: MLS Power Rankings: All-time best teams in history

RB Leipzig


Club Summary

Name: RasenBallsport Leipzig

Nickname: Die Roten Bullen

Ground: Red Bull Arena

Founded: 2009

League: German Bundesliga


RB Leipzig is a professional football club based in Saxony that competes in the Bundesliga.

  Dominik Szoboslai: The way forward after Leipzig move


The company bought over SSV Markranstädt and began its quest for promotion to the German top flight.


From the NOFV-Oberliga Süd, the club began its quest for the top and followed without hangings any season behind until it reached the top flight.


In the club’s it’s first season in the German top flight, the club secured a place in the UEFA Champions League after finishing runners and was leading the table at some point.


Leagues and Competitions

RB Leipzig plays in the German top-level football competitions.


Bundesliga: The club plays in the German top-flight contested by 18 teams across the German federal state.

DFB-Pokal: The DFB-Pokal is the German domestic knockout cup Competition.


DFL-Supercup: It serves as a curtain-raiser for German football at the beginning of every season. RB Leipzig had played and lost in the final.


UEFA Champions League / Europa: The club has been consistent in the Champions League since its inaugural season in 2017–18.


Trophies and Achievements

Regionalliga Nordost and NOFV-Oberliga Süd are the two trophies currently in the club’s cabinet.


That been said, Leipzig were runners up in Bundesliga twice in 2016–17 and 2020-21.


The club were also runners up in the DFB-Pokal in 2018–19 and 2020–21.


Leipzig were Semi-finalists in the UEFA Champions League in 2019–20.


Red Bull Bragantino


Club Summary

Name: Red Bull Bragantino

Nickname: Massa Bruta

Ground: Estádio Nabi Abi Chedid

Founded: 1928; 2020 as RB

League: Campeonato Série A.


RB Bragantino or simply Bragantino is a professional football club in Brazil that competes in the Campeonato Série (national) and Campeonato Paulista Série A1 (São Paulo state league).


Following Red Bull’s failure to secure top-flight football with its original club Red Bull Brasil, the company bought over ownership of Clube Atlético Bragantino in 2020.


The company’s partnership with Clube Atlético Bragantino was already existing in 2019 and the company was limited to naming rights.


In 2020, Bragantino began its new look in the Campeonato Série A.


Leagues and Competitions

Campeonato Série A: Brazilian national football league contested by 20 teams.

Campeonato Paulista Série A1: State of São Paulo league.

Copa do Brazil: Brazil’s national knockout cup competition.


Trophies and Achievements

The club has won Campeonato Brasileiro Série B and Campeonato Brasileiro Série C.


In 1991, Bragantino finished as runners up in Série A.


Other honours include State

Campeonato Paulista, Campeonato Paulista Série A2, etc.


Other teams owned by the company


Red Bull Brasil


Club Summary

Name: Red Bull Brasil

Nickname: Toro Loko

Ground: Estádio Moisés Lucarelli

Founded: 2007

League: Campeonato Paulista Série A2 (São Paulo State League 2)

  UEFA Europa Conference League prize money: teams & Qualification


Currently serve as a development team.

RB Brasil is a Brazilian Professional football club based in Campinas, that competes in the Campeonato Paulista Série A2, São Paulo second-tier state league.


The club was the original idea of the company was to take over the football scene in Brazil.


However, its failed bid could not be actualized which led to the company’s decision to acquire RB Bragantino.


The club remains active, functioning as a development side for RB Bragantino of the Campeonato Série A.


FC Liefering GmbH

(Currently reserve team for RB Salzburg)

Red Bull Ghana

(Defunct) – Red Bull Ghana was a Ghanaian Professional football club.


The popularity of teams owned by the company across the world



RB Salzburg is currently one of the most supported football clubs in Austrian football.


The performance of the club in the UEFA Champions League has also attracted interest from the international community.


United States

New York RB is currently the third most supporters soccer club in the United States.


Brazil and South America

Bragantino is gradually gaining the Brazilian football community as well as other South American followers.



Despite leaving with the status of a new side in the German soccer division, RB Leipzig follower count has increased over the years in Germany.


Internationally, RB Leipzig is one of the top German teams having supporters new supporters due to its exploits in the UEFA Champions League.


The club is increasingly getting the nod from fans across Germany.


Its football business is currently yielded significant gains. Beginning with Austria, the company quickly expanded to major markets like Germany, United States, Brazil.


It could be perceived as one of the wisest moves of any business brand in the world.


For the Austrian company, it is no longer just to expand the reach of its energy drink brand, but also to increase revenue.


The company also sponsors other sporting events like racing through its Red Bull Racing Brand.


About Red Bull

Red Bull is an Austrian company that produces energy drinks sold by Red Bull GmbH.


The company has the highest market share of any energy drink in the world, with an estimated 7.5 billion cans sold yearly.


In a bid to futher expand its market and exposure, the company entered different markets such as sports, entertaining, etc.


The company’s revenue has grown over the years. Red Bull football teams around the world have experienced gains over the years.

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