The recent television broadcasting deal signed by the league management company and United Kingdom-based company Redstrike had been projected to boost the Nigerian economy within a short time.
According to Nigerian Football Federation president Amaju Pinnick, the deal is expected to generate money as high as N18 billion naira annually for the Nigerian League, which clubs in the division will benefit immensely.
“We are projecting about N18bn that we will be making from it every year. It is free-to-air at the moment, but we are looking at a subscription fee of N1,500. With that, you can sit in the comfort of your home and watch the NPFL games.
“It is going to have a huge impact on the economy because we are looking at an economy beyond oil, beyond other areas.”
Previously, the league winners were expected to pocket about 70-80 million naira as price money. However, this could change depending on the outcome of the new tv platform at the end.
A new step in the right direction, at the right time
There are no mincing of words. The league’s visibility determines how far and how long it will continue to generate money for the organizers.
The NPFL app is a subscription-based platform where users are expected to sign up with a monthly fee of 1500 naira monthly.
According to Soccernet Nigeria, over 36,000 people in the UK alone watched as big teams like Enyimba, Rangers, Akwa United battle for better placement on the log. As per the president, the league will generate 18 billion annually, which is expected to grow.
Together with the Nigerian Television Authority NTA, live matches are available to followers of the league every weekend.
The stats, how the npfl tv would propel the economy of Nigeria
18 billion naira annually according to projection from the president of NFF is a big plus to the national economy in general.
How will it boost the economy is simple, subscriptions across various parts of the world as per the level of followers bringing huge sums of revenue will enable the dispensing in funds to clubs participating in the league.
This will in turn help the players as salaries would be paid through the financial grants from the league board.
Taxation, players will continue to pay taxes to the government regularly which will boost the county’s internally generated revenue.
Also, potential companies interested in the new development would come with their money to possibility invest start up their business in the country, thereby leading more money into the economy.
That being said, the LMC and NFF are expected to ensure full compliance in terms of the deal with Red Strike to enable it to work as it has been talked about.