English Premier League side Manchester United announced a kit partnership with german Computer software Company TeamViewer to become the club’s official shirt sponsor ahead of the 2021/2022 football season.
Man United before switching to the new company had enjoyed a complete package with Chevrolet, an Auto manufacturer and one of the top brands in auto production in the world.
The new sponsorship with TeamViewer is a deal valued in the region of 47 million pounds per season.
Meaning, Man United will pocket a whopping sum from the company every season, a total of million euros in the .
The huge partnership is one of the biggest in the history of the club’s kit deal with any company.
The complete details of the deal and how United will showcase the company’s name
The deal announced in March 2021 of about £235m million pounds would see a team viewer logo on the club’s shirt in all premier league matches over the four years.
More Competitions includes the UEFA Champions League, probably the Europa League, the English fa cup with any other competition the club plays.
How the kit looks like
The new kit for the 2021 season looks amazing accompanied by an excellent design that flashes across the field during matchday.
Jersey is already regarded as one of the finest for the new season in 2021.
For the club, this will mean more jersey sales across the world and more revenue after a long decline in revenue as a result of effects caused by the coronavirus pandemic.
Recall, Paris Saint-German, Chelsea and Borussia Dortmund quickly became more famous with the announcement of new jerseys sponsors, thereby increasing the club’s revenue through jersey sales across the world.
For Man United, it also another avenue to attract more fans when it comes to selling their kit wears. As you all know, kits are very important in the branding and marketing of any professional football club in the world.
Also, the fans love it. They want to see their darling club have a new facelift that they can brag about.
How much is the shirt sponsorship deal between Manchester United and Team Viewer and how many years it will last?
The deal is worth £235m and will see Man United earn £47m every year.
“We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies, said Richard Arnold, Managing Director, Manchester United.
What this jersey sponsorship means for Manchester United future
It is a welcomed development as the change of sponsorship was announced by the club. However, there’s more to it than many see it.
The deal would quickly accelerate the club to another dimension within a short time.
But over 47 million pounds are expected to enter the club’s account every single year for four years which means more money for the club.
At least, the issue of shortage of funds would be drastically reduced with this.
At least when fans are finally allowed, the sales made a couple with tickets will accelerate the club’s financial status to its former status as the most valuable football club in the world.
The most important part is, the club’s top hierarchy will have the luxury to buy some important players that will become productive to the club in the long run.
With the current situation in the transfer market, money had always been the problem for clubs willing to sign players.
With this, the club’s financial status will increase to allow the club to sign players they want.
What it means for fans
The fans are now on the winning side because of the attraction the club is expected to receive from this new kit deal with TeamViewer.
More attention and media hype surrounding the club is expected to increase over time.
When Chelsea announced their jersey deal with 3 communications, the club had more fans trying to have a hand on one of the shirts.
And also, the bragging rights as one of the finest teams in the league in terms of kit valuation would be there.
Man United possibly moving into the transfer market due to the announcement.
With the current squad at the club, the club is performing at the highest standard although not at the level of winning the biggest of trophies which has been attributed to the lack of finishing touches.
As a result, there are suggestions the club’s manager should head into the transfer market, sell players that aren’t delivering at the highest standard. Earn more money from selling these players.
Possibly introduced new players from money earned from the deal with TeamViewer together with earnings from players sales and head into the market for quality players that would perform at the highest level for the club.
How long Chevrolet deal lasted
The deal between English giants Manchester United and Chevrolet motors will last for about eight years after the company opted to renew the deal until December 2021.
Deal signed back in 2012, United have been the front runner of the company, whose ambitions are set at dominating the world.
With over 47 million pounds which surpassed AON initial sponsorship fee of about 32 million dollars.
How many trophies Manchester United with Chevrolet jersey
The deal signed back in 2012 has seen the Red devils participate in some of the biggest football competitions in the world including the UEFA Champions League.
In total Manchester, United won six trophies with Chevrolet General Motors Limited as official jersey sponsorship. Meaning, the partnership between the two clubs was fruitful.
The Trophies in detail
- Premier League Champion 2012-13
- FA Community Shield Winner 2013
FA Cup Winner 2015-16
FA Community Shield Winner 2016
Football League Cup Winner 2016-17
UEFA Europa League Winner 2016-17
FA Cup Runner-up 2017-18
About Team Viewer
Team Viewer is a german company.
TeamViewer is remote access and remote control software, allowing maintenance of computers and other devices.
It’s is a computer software company which aids the maintenance of computers and other computer-related devices.
Expectations from United in the 2021/2022 football season
The expectations are very high looking back at how the club was able to recruit top players including Amad Diallo, Alex Telles, Bruno Fernandes, Facundo Pellistri.
There are high hopes of improvement in the team and more players to be signed thereafter. The lucrative deal will bring more money to the club.
Also, the entry into the UEFA Champions League ahead of 2021/2022 makes it even greater. It is a 50-50 scenario.
United to earn, Team Viewer to gain more Brand exposure and possibly earn more money.
Benefits of Chevrolet deal
Although one may not ascertain the real value of what the Car Manufacturing company made through the sponsorship, the real reason for the deal was to further create brand awareness across the world.
Although the company is already known across the world, there’s still the need to create more brand awareness which expected to accelerate sales across the world.
During the eight years, United participated in the UEFA Champions League, the UEFA Europa League which are famously watched football competitions across the world.
Also the domestic league, the EPL is the most-watched football league in the world due to its competitive nature and the excitement it brings to fans.
This and more were behind the company’s move to see the deal through. It might also interest you to know that the Auto manufacturer almost opted out of the deal.
To point out further details, the commercial deal with the club cost the General global marketing chief at the time Joel Ewanick his job according to the Carsalesbase report.
It was a whopping 559 million dollars seven-year deal that produced over 70 million dollars for the Manchester club.
Man United kit sponsors and value all-time list in history
Sharp Electronics 1982–1992
The five-year deal signed between the club and Sharp Electronics valued around £500,000 was the first commercial deal signed by the English giants.
The UK based Telecommunications company Vodafone agreed on an improved four-year deal valued at £30 which was later increased to 36 million pounds.
But two seasons, a break clause was triggered.
AIG is an American insurance company that agreed four-year £56.5 million deal with the club in 2006.
80 million euros was agreed between the two parties.
Team Viewer 2021
New revenue value-adding the sponsorship
The club’s new revenue is expected to increase again ahead of the new season with the announcement. At least, fans return coupled with Jersey sales would help accelerate the club’s financial status.
Comments by fans
Some United fans across various social media platforms have lauded the move by the club in seeking for more money for the club.